Paid advertising is a form of marketing in which businesses pay for their messages to be displayed to a specific audience. This can be done through various channels, such as search engines, social media platforms, websites, and more. In paid advertising businesses create an ad and pay a fee each time it is clicked on displayed to a user.
The goal of paid advertising is to drive targeted traffic to a website or landing page and ultimately convert those visitors into customers. Paid advertising can be an effective way to reach a targeted audience and drive traffic and sales to a business. However, it is important to carefully plan and monitor a paid advertising campaign to ensure that it is successful and generates positive return on investment (ROI).