How to Fill Your Project Pipeline Before the New Year

How to Fill Your Project Pipeline Before the New Year

The holiday season often brings a natural slowdown for kitchen and bath businesses. But while December may feel quiet, it’s also the perfect time to prepare for the January surge in demand. Q4 is the ideal time to lay the groundwork for a strong Q1. If you want to hit the ground running in 2026, here are practical strategies to keep your project pipeline full during the typically slow holiday season.

Launch Early-Bird Promos

Early-bird promotions encourage clients to book now for projects that will start in the new year. 72% of homeowners say they begin researching remodeling projects during the holiday season, even if they don’t plan to start until the new year.

Offer Strategic Limited-Time Deals and Price Bundles

61% of consumers are more likely to book with businesses offering “early-bird” or limited-time promotions.

• Offer discounts on cabinet orders placed before December 31.
• Create bundles that lock in today’s prices for January or February installations.
• Promote these offers through email, social, and local ads.

Launch Engaging Holiday Marketing Campaigns

The holidays offer built-in opportunities to connect with potential clients. Don’t shy away from seasonal messaging! This is a chance to stay top-of-mind.

Embrace Seasonal Messaging to Stay Top-of-Mind

• Send “Happy Holidays” email campaigns that include a reminder about booking for 2026.
• Share social media inspiration posts around festive kitchens or holiday hosting ideas.

Nurture Your Existing Leads

Even if you aren’t closing new projects, the holiday season is the perfect time to build relationships.

Personalize Your Follow-Ups and Re-Engage Past Leads

• Check in with leads from earlier in the year.
• Send personalized follow-ups.
• Use marketing automation tools to plan reminders and drip campaigns.

Invest in Digital Visibility Now

The new year creates a major opportunity, as homeowners resolve to start projects, driving a surge in search traffic. Position yourself to capture that demand.

Optimize Your Online Presence to Capture New Year Demand

• Refresh your website SEO using seasonal keywords.
• Revamp your Google Business Profile for local searches.
• Run paid search or social campaigns targeting early 2026 remodelers.

Final Thoughts

By offering design-only consultations, creating early-bird promotions, and leveraging holiday campaigns, you’ll keep leads flowing and start Q1 with a strong pipeline of projects. At Kitchen365, we help kitchen and bath businesses build consistent lead generation strategies year-round. Ready to fill your project pipeline before the new year? Let’s talk about how Kitchen365 can help.