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29 Jul The Price Objection Playbook: Winning Without Discounting
The Price Objection Playbook: Winning Without Discounting
July 23rd, 2025
Join us for a crucial session with Megan Waterhouse on July 23, 2025, from 3:00 - 3:30 PM, as we tackle one of the most common and challenging hurdles in sales: the dreaded price objection.
About Webinar
- Understanding the Root Cause: Going beyond the surface "too expensive" to uncover the real concerns driving the price objection.
- Articulating and Reinforcing Value: Powerful techniques for clearly communicating the unique benefits and long-term value your product or service provides, making the price feel justified.
- Pre-empting Objections: Proactive strategies to address potential price concerns before they even arise, building confidence and trust from the outset.
- Effective Communication Frameworks: Learn phrases and approaches that reframe the conversation, shifting the focus from cost to investment and return.
- Handling Tough Objections with Grace: How to respond confidently and professionally to persistent price challenges, maintaining your position and the client relationship.
- Knowing When to Walk Away: Understanding when a price objection is insurmountable and when it's best to move on, preserving your time and resources.
Watch Past Webinars
The Power of Organic SEO for Local Cabinet Shops
September 24th, 2025 3:00 pm – 3:30 pm
In the competitive world of cabinet sales, simply having a great product isn't enough. You need to be visible to potential customers, and that's exactly what we're going to dive into today: how to leverage organic Search Engine Optimization to get your cabinet shop found online. We know your time is valuable, so we've packed this session with actionable insights that you can start implementing right away. We'll be covering: Uncovering the keywords your competitors are using, Practical on-page SEO tips specifically for cabinet businesses, Optimizing Your Google Business Profile for Maximum Local Impact and the crucial role of backlinks and citations in local SEO.
Automating Quote Generation for Faster Sales
September 17th, 2025 3:00 pm – 3:30 pm
If you're still building quotes by hand or using outdated spreadsheets, it's time to upgrade. A fast, accurate, and professional quoting system not only improves internal operations, it helps you close deals faster. Here’s what we’ll cover today: A walkthrough of our B2C Generate Quote tool, How to customize quote templates by product or client type, Real-time pricing logic and product configuration rules, Syncing quotes with your CRM and project workflows, Empowering sales reps to generate quotes remotely and Tracking quote-to-order conversion rates.
Smart Email Automations to Nurture Cabinet Leads
September 10th, 2025 3:00 pm – 3:30 pm
If you're only sending one-off email blasts, you're missing the most significant opportunity in your inbox: automated email flows that run 24/7 to nurture, educate, and convert your leads. Today, we’ll walk through: Welcome sequences and drip campaigns, Follow-ups for abandoned design inquiries, Product promotion email series and How to segment by lead type or location for maximum relevance.
Crafting a Conversion-Focused Cabinet Website
September 3rd, 2025 3:00 pm – 3:30 pm
Whether you’re a manufacturer, dealer, or distributor, your website isn’t just a brochure, it’s your best sales rep, available 24/7. And if it’s not built for conversion, you're leaving serious opportunities on the table. Today, we’re walking through: A live look at our B2C website front, How to structure your homepage and key messaging, Creating product pages that help customers make confident choices, Visual storytelling with design galleries and lifestyle vignettes, Crafting high-impact calls-to-action (CTAs) and Optimizing mobile experience and page speed.
Subscription Websites for Ongoing Customer Engagement
August 27th, 2025 3:00 pm – 3:30 pm
Subscription models aren’t just for Netflix or skincare kits anymore. They’re becoming a strategic way for cabinet brands, dealers, and manufacturers to stay connected with homeowners long after the initial purchase. Today’s session will walk you through: What a subscription-based model looks like for the cabinet industry, Different types of content or services you can offer, The technology behind billing and user management and innovative ways to market and grow your subscription base.
Boosting Buyer Confidence with Sample Orders
August 20th, 2025 3:00 pm – 3:30 pm
When it comes to cabinets, customers want to touch and see the finish before making a significant investment. Sample ordering bridges that gap, and when done right, it boosts trust, shortens decision time, and increases conversion rates. Here’s what we’ll cover: A walk-through of our B2C Sample Order Page, How to structure and price your sample offering, Tracking the conversion path from sample to complete order, Offering individual samples vs. curated kits, How to market your samples via email and remarketing and Logistics, fulfillment, and return policy tips.
Bringing Cabinet Styles to Life Online
August 13th, 2025 3:00 pm – 3:30 pm
In today’s digital-first world, customers expect to see what they’re buying before they even reach out. This webinar will give you the tools and strategies to help them visualize their future kitchen with confidence. Here’s what we’ll cover: Photography vs. renderings: the pros and cons, How to build interactive galleries and swatch previews, Virtual “try-before-you-buy” tools and Style inspiration boards that convert browsers into buyers.
Optimizing Your Free Kitchen Design Form for Conversions
August 6th, 2025 3:00 pm – 3:30 pm
If you’ve ever wondered why people start filling out your form but don’t hit “submit,” or if you want more qualified leads without turning people off, this session is for you. Here’s what we’re covering today: A walkthrough of our high-performing B2C Free Kitchen Design form, Which fields to include for quality leads without overwhelming users, How to use progressive forms and conditional logic, UX tips that increase submission rates, Connecting your form to your CRM and workflows and How to pre-qualify leads without scaring them away.
The Price Objection Playbook: Winning Without Discounting
July 23rd, 2025 3:00 pm – 3:30 pm
Do you have a fantastic product, you know it delivers incredible value, and then… the dreaded price objection. It can feel like a brick wall, often leading us to reach for the discount button instinctively. But what if I told you there's a better way? That's precisely what we're going to dive into today.
Custom-Built Website Features to Scale Your Cabinet Business
July 16th, 2025 3:00 pm – 3:30 pm
Discover the must-have website tools that drive growth, leads, and efficiency for cabinet pros.
The Display Wall Deep-Dive: How to Curate a Better Showroom Experience
July 9th, 2025 3:00 pm – 3:30 pm
We all know display walls are a staple in our showrooms. But are you working? Are they converting browsers into buyers? Today, we're going beyond just hanging pretty samples. We're going to explore how to transform your display walls into powerful selling tools that genuinely enhance the in-person client experience.
The Pinterest Client: Managing Expectations Without Killing the Vibe
July 2nd, 2025 3:00 pm – 3:30 pm
We’re diving into what makes a kitchen or bathroom layout truly stand out. From layout to lighting, we're covering it all!
Leveraging Technology in Kitchen Remodeling
July 31st, 2025 8:59 am – 10:29 am
In today’s competitive remodeling market, technology is no longer optional-it’s essential. This session explores how modern tools and digital innovations are transforming the kitchen remodeling industry.
