Subscription Websites for Ongoing Customer Engagement

August 27th, 2025

Subscription models aren’t just for Netflix or skincare kits anymore. They’re becoming a strategic way for cabinet brands, dealers, and manufacturers to stay connected with homeowners long after the initial purchase. Today’s session will walk you through: What a subscription-based model looks like for the cabinet industry, Different types of content or services you can offer, The technology behind billing and user management and innovative ways to market and grow your subscription base.

Speaker
Haydn Ellis Speaker

About Webinar

Join Megan Waterhouse for a forward-thinking live session on August 27, 2025, as he explores the burgeoning trend of B2C Subscription Websites for Ongoing Customer Engagement.
This session will challenge traditional business models and open your eyes to new revenue streams and deeper customer relationships. Haydn will walk you through:
  • What a Subscription-Based Model Looks Like for the Cabinet Industry: Discover how a recurring revenue model can be successfully implemented in a product-focused industry like cabinetry. We'll explore various possibilities beyond just physical products, focusing on services and value-added content.
  • Different Content or Services You Can Offer: Get creative ideas for subscription offerings that resonate with homeowners. This could include exclusive design resources, maintenance guides, access to premium support, virtual consultations, member-only workshops, or even curated product recommendations for future home projects.
  • The Technology Behind Billing and User Management: Understand the essential technological infrastructure required to run a successful subscription website. We'll cover platforms for secure recurring billing, user account management, content delivery, and how to integrate these seamlessly.
  • Innovative Ways to Market and Grow Your Subscription Base: Learn proven strategies for attracting and retaining subscribers. This includes leveraging your existing customer base, targeting digital marketing, promoting content, and creating compelling value propositions that encourage sign-ups.
By the end of this session, you’ll have a clear understanding of how a well-designed B2C subscription website can foster ongoing engagement, build brand loyalty, provide valuable insights into customer needs, and create a sustainable new revenue stream for your cabinet business. Don’t miss this opportunity to innovate and stay ahead of the curve!

Watch Past Webinars

Subscription Websites for Ongoing Customer Engagement

August 27th, 2025 3:00 pm – 3:30 pm

Subscription models aren’t just for Netflix or skincare kits anymore. They’re becoming a strategic way for cabinet brands, dealers, and manufacturers to stay connected with homeowners long after the initial purchase. Today’s session will walk you through: What a subscription-based model looks like for the cabinet industry, Different types of content or services you can offer, The technology behind billing and user management and innovative ways to market and grow your subscription base.

Boosting Buyer Confidence with Sample Orders

August 20th, 2025 3:00 pm – 3:30 pm

When it comes to cabinets, customers want to touch and see the finish before making a significant investment. Sample ordering bridges that gap, and when done right, it boosts trust, shortens decision time, and increases conversion rates. Here’s what we’ll cover: A walk-through of our B2C Sample Order Page, How to structure and price your sample offering, Tracking the conversion path from sample to complete order, Offering individual samples vs. curated kits, How to market your samples via email and remarketing and Logistics, fulfillment, and return policy tips.

Bringing Cabinet Styles to Life Online

August 13th, 2025 3:00 pm – 3:30 pm

In today’s digital-first world, customers expect to see what they’re buying before they even reach out. This webinar will give you the tools and strategies to help them visualize their future kitchen with confidence. Here’s what we’ll cover: Photography vs. renderings: the pros and cons, How to build interactive galleries and swatch previews, Virtual “try-before-you-buy” tools and Style inspiration boards that convert browsers into buyers.

Optimizing Your Free Kitchen Design Form for Conversions

August 6th, 2025 3:00 pm – 3:30 pm

If you’ve ever wondered why people start filling out your form but don’t hit “submit,” or if you want more qualified leads without turning people off, this session is for you. Here’s what we’re covering today: A walkthrough of our high-performing B2C Free Kitchen Design form, Which fields to include for quality leads without overwhelming users, How to use progressive forms and conditional logic, UX tips that increase submission rates, Connecting your form to your CRM and workflows and How to pre-qualify leads without scaring them away.

The Price Objection Playbook: Winning Without Discounting

July 23rd, 2025 3:00 pm – 3:30 pm

Do you have a fantastic product, you know it delivers incredible value, and then… the dreaded price objection. It can feel like a brick wall, often leading us to reach for the discount button instinctively. But what if I told you there's a better way? That's precisely what we're going to dive into today.

Custom-Built Website Features to Scale Your Cabinet Business

July 16th, 2025 3:00 pm – 3:30 pm

Discover the must-have website tools that drive growth, leads, and efficiency for cabinet pros.

The Display Wall Deep-Dive: How to Curate a Better Showroom Experience

July 9th, 2025 3:00 pm – 3:30 pm

We all know display walls are a staple in our showrooms. But are you working? Are they converting browsers into buyers? Today, we're going beyond just hanging pretty samples. We're going to explore how to transform your display walls into powerful selling tools that genuinely enhance the in-person client experience.

The Pinterest Client: Managing Expectations Without Killing the Vibe

July 2nd, 2025 3:00 pm – 3:30 pm

We’re diving into what makes a kitchen or bathroom layout truly stand out. From layout to lighting, we're covering it all!

Leveraging Technology in Kitchen Remodeling

July 31st, 2025 8:59 am – 10:29 am

In today’s competitive remodeling market, technology is no longer optional-it’s essential. This session explores how modern tools and digital innovations are transforming the kitchen remodeling industry.