CliqStudios is premium cabinet remodeler and design company with earth’s largest election of cabinet styles and colors. Purchasing kitchen cabinets online can be overwhelming. At CliqStudios, human-powered, technology-enabled services make this process easy for their customers. They are known for their design expertise and unwavering focus on customer experience with a team of experts who deliver the best purchase experience in the industry.
CliqStudios is known for their semi-custom cabinets and widely recognized in the industry for high-quality products with rich details and attractive finishes. With CliqStudios and their team of experts, consumers enjoy kitchen remodeling journey with thousands of colors and finishes to enrich their custom homes.
CliqStudios had a B2C platform running on an outdated technology platform. They also had challenges managing their warehouse inventory, provide order status to their customers, manage returns and payments. With their semi-custom and made-to-order segment, CliqStudios was facing several challenges fulfilling orders accurately and receiving several customer complaints like missing parts. CliqStudios needed to improve their customer experience and wanted a more robust B2C experience which enabled efficient engagement with Designers, and faster delivery.
CliqStudios engaged Kitchen365 to assess their technology stack and redefine and rebuild their entire platform – from customer facing portal to inventory and warehouse management. Kitchen365 engaged with CliqStudios leadership team to put together a team of experts to drive this digital transformation. Kitchen365 team of experts conducted several interviews with marketing, operations, technology, warehouse management and Finance teams to understand the processes and dependencies.
From the initial process mapping and documented processes, Kitchen365 team developed a solution approach and finalized a project plan. CliqStudios executive leadership team stayed hands-on through this entire process and supported Kitchen365 team to lay the foundation for success. This was on the most challenging digital transformation initiative that both companies embarked upon.
Kitchen365 developed a fully cloud-based, scalable, end-2-end B2C solution on Magento platform with middleware and ERP integration. The entire project including process changes took more than a year which replaced the entire technology stack of CliqStudios. In addition to technology transformation, Kitchen365 also brought kitchen design expertise and digital marketing expertise to engage with CliqStudios on all aspects of marketing and ordering aspects.
Today, CliqStudios kitchen experts are able to engage with consumers and reimagine their renovation projects, leveraging Kitchen365 designers with high quality and speed. CliqStudios operations team has been able to improve their order processing accuracy, reduce cost and improve customer satisfaction through efficient communication about order status, RMA and payment status.
CliqStudios has been able to reduce technology operations cost by more than 30%, at the same time realizing more than 100% improvement in speed to market and 20% growth in profitability.