Content Writer (Atlanta, USA)

Job Description:

The Lead Digital Content Strategist will work with writers, digital marketers, designers, and business stakeholders to produce content strategy that will accomplish various business objectives in a fast paced digital environment. The Lead Digital Content strategist will establish the direction for a cross functional team to execute.

Responsibilities and Day-to-Day View:

• Build and coordinate a shared vision with multiple departments to gain support for strategic initiatives and balance the needs of multiple stakeholders
• Create user journey diagrams to understand customer experiences and behaviors.
• Provide search engine friendly website content and lead social media content calendar.
• Develop content for industry trending topics and measure success through engagement and behavior.
• Provide leadership in defining objectives and strategies for user experience and content
• Work in an independent fashion, solve problems, make decisions and communicate effectively in difficult situations
• Research and stay up to date on content trends, best practices and consumer behavior
• Ensure consistency across all related content from external advertising to upper funnel and lower funnel website content.

Required Qualifications:

• Prior experience (5-8 years) as an interactive content strategist or directly related experience
• Excellent organizational and project management skills with experience managing multiple projects with competing priorities
• Firm understanding of content strategy and responsive design principles
• Excellent written & oral communication coupled with presentation skills
• An understanding of why some content works and some doesn’t
• Motivated self-starter with the ability to manage multiple projects at a time
• Strong ability to plan and work through complex challenges with a team of creative problem solvers

Preferred Qualifications:

• Prior experience with kitchen and bath products and/or furniture BIG plus
• Experience with content management systems
• A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects
• Experience with BaseCamp project management software, Magento and WordPress content management systems
• Education: College degree or equivalent work experience

What we offer:

• Base salary is based on experience
• Advancement and Career Opportunities
• Paid Time Off
• M-F work week
• Family oriented work environment

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